PRIVACY POLICY

This Privacy Policy explains how Ink & Heart Studio (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website www.inkandheart.co.uk.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. WHO WE ARE

Data Controller:
Ink & Heart Studio
hello@inkandheart.co.uk

We are the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. WHAT DATA WE COLLECT

We may collect and process the following personal data:

a) Information you provide to us

  • Name

  • Email address

  • Phone number

  • Any information submitted via contact forms, sign-ups, or enquiries

b) Automatically collected data

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent on site

  • Referring URLs

c) Cookies and tracking technologies

We use cookies and similar technologies to improve user experience and analyse website usage. This may include the use of analytics tools that collect anonymised or pseudonymised data.

See Section 6 for more details.

3. HOW WE USE YOUR DATA

We use your personal data to:

  • Provide and maintain our website

  • Respond to enquiries or provide requested services

  • Send marketing communications (only where you have given consent)

  • Improve website functionality, performance, and user experience

  • Comply with legal and regulatory obligations

We do not use your data for automated decision-making or profiling.

4. LEGAL BASIS FOR PROCESSING

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for marketing communications and non-essential cookies

  • Contract – where processing is necessary to respond to enquiries or provide services

  • Legitimate Interests – to operate, improve, and secure our website and services

  • Legal Obligation – to comply with applicable laws

Where we rely on legitimate interests, we ensure these are not overridden by your rights and freedoms.

5. HOW WE SHARE YOUR DATA

We do not sell your personal data.

We may share your data with:

  • Trusted service providers (e.g. website hosting, analytics providers, email platforms)

  • Professional advisers (e.g. legal or accounting services)

  • Regulatory or law enforcement authorities where required by law

All third parties are required to process your data securely and in accordance with data protection laws.

6. COOKIES

We use cookies to:

  • Ensure the website functions properly

  • Analyse website traffic and performance

  • Remember your preferences

Where required, we will request your consent before placing non-essential cookies.

You can manage or disable cookies through your browser settings.

7. INTERNATIONAL TRANSFERS

Some of our service providers may be located outside the UK.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations, or

  • Standard contractual clauses approved under UK GDPR

8. DATA RETENTION

We retain personal data only for as long as necessary to:

  • Fulfil the purposes it was collected for

  • Meet legal, accounting, or regulatory requirements

When data is no longer required, it will be securely deleted or anonymised.

9. YOUR RIGHTS

Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to processing

  • Request transfer of your data (data portability)

  • Withdraw consent at any time

To exercise your rights, please contact us at hello@inkandheart.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

10. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data, including protection against:

  • Unauthorised access

  • Loss or misuse

  • Alteration or disclosure

11. THIRD-PARTY LINKS

Our website may contain links to external websites. We are not responsible for their privacy practices. Please review their privacy policies separately.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

13. CONTACT US

If you have any questions about this Privacy Policy or your data, please contact us: hello@inkandheart.co.uk

Last updated: April 2026.